{"id":1262,"date":"2021-01-15T12:06:28","date_gmt":"2021-01-15T12:06:28","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1262"},"modified":"2021-01-22T15:42:35","modified_gmt":"2021-01-22T15:42:35","slug":"engage-high-value-customers","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/01\/15\/engage-high-value-customers\/","title":{"rendered":"How Ten Continues to Help Engage High-Value Customers in 2021"},"content":{"rendered":"\n<p>2020 has been a year unlike any other, but we\u2019re delighted to have been able to continue to offer our members exclusive access, tailored services, and benefits in line with the times. We have helped more individual high-value customers since February 2020 than in any nine month period since we first established in 1998.<\/p>\n\n\n\n<p>That may surprise people who think that Ten\u2019s concierge services are limited to fine dining, live entertainment and travel. Leading brands we work with know that we have developed \u2013 and continue to develop \u2013 new aspects of our service, including virtual events, staycations and premium content. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"801\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-1024x801.png\" alt=\"Ten Digital Platform on the screen, the way it would look for high-value customers\" class=\"wp-image-1290\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-1024x801.png 1024w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-300x235.png 300w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-768x601.png 768w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-1536x1202.png 1536w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/AR-Invest-in-Technology-p.-22-2048x1603.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Throughout 2020 our innovation has helped the corporates we support to achieve higher engagement, extraordinary service levels, and gratitude and appreciation from their high-value customers, leading to measurable improvements in their targets.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer acquisition<\/li><li>Retention<\/li><li>Service and value metrics, e.g. card spend, NPS<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our research shows that concierge users are <strong>3 times more likely to be retained as customers<\/strong>, more likely to be advocates (driving acquisition) and, for financial clients, concierge users have <strong>a 6% higher average card spend<\/strong>.<\/p>\n\n\n\n<p>Download our <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tenlifestylegroup.com\/concierge-innovations-and-trends-2020-and-beyond\/\" target=\"_blank\">Concierge innovations and trends: 2020 and beyond<\/a><\/strong> paper and explore how Ten\u2019s services could help you to acquire new, engage and retain your high-value customers.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Highlights of our service innovations during 2020 that continue to stay highly relevant in 2021<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A year in Dining<\/strong><\/h4>\n\n\n\n<p>In March 2020, our focus shifted to how we could assist members at home. We supported with organising tailored food and grocery deliveries during the lockdown and hosted virtual cooking and cocktail making masterclasses with top chefs.<\/p>\n\n\n\n<p>We launched DINE, our e-zine published every two months packed with expert interviews, in-depth trend analysis, and Michelin-starred recipes, complementing a huge range of inspirational guides. Click <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tenlifestylegroup.com\/inspirational-e-zines-wine-dine-cook-explore\/\" target=\"_blank\">here<\/a> for more information and to download DINE.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers-1024x576.png\" alt=\"Dine Mauro Colagreco Jason Atherton Nobu Matsuhisa Heston Blumenthal\" class=\"wp-image-1286\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers-1024x576.png 1024w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers-300x169.png 300w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers-768x432.png 768w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers-1536x863.png 1536w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/DINE-covers.png 1987w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Travel turned upside down<\/strong><\/h4>\n\n\n\n<p>Following the grounding of airlines and the global closure of hotels, we immediately introduced new phases of communication and inspiration to adjust to the fast-changing travel landscape. And, throughout all the challenges, our members\u2019 wanderlust didn\u2019t abate.<\/p>\n\n\n\n<p>In fact, many members still wanted to travel and many more requested travel content to inspire trips in 2021. Our travel e-zine EXPLORE delighted the audience with inspirational content from around the world. Now, as particular luxury train and cruise operators have so many re-bookings for 2021, space in some of the most popular areas will be limited. Luckily, we can help our members with that.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Offers and benefits: readjusting to members\u2019 needs<\/strong><\/h4>\n\n\n\n<p>As with all areas of the business, adaptation became key for our Offers and Benefits team this year. In 2020 alone, our offers expanded from 250 to 450, with sought-after brands like <a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>, <a href=\"https:\/\/www.dyson.com\" target=\"_blank\" rel=\"noreferrer noopener\">Dyson<\/a>, <a href=\"https:\/\/www.kitchenaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KitchenAid<\/a>, <a href=\"https:\/\/www.bloomingdales.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomingdale\u2019s<\/a>, <a href=\"https:\/\/www.diptyqueparis.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diptyque<\/a>, <a href=\"https:\/\/www.lvmh.com\/houses\/wines-spirits\/moet-chandon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mo\u00ebt Hennessy<\/a> and <a href=\"https:\/\/www.landrover.com\/market-selector\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Range Rover<\/a> providing members with some of the highest levels of discounts. Naturally, the demand for travel and VIP in-store shopping experiences was replaced by savings, discounts and close-to-home pursuits. We successfully pivoted to fulfill this demand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/72-1024x683.png\" alt=\"4 masks from The Huntsman in different fabrics\" class=\"wp-image-1265\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/72-1024x683.png 1024w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/72-300x200.png 300w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/72-768x512.png 768w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/72.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Entertainment: the show must go on<\/strong><\/h4>\n\n\n\n<p>The relationships and access we\u2019ve built up over 20 years in the global fields of music, theatre and sporting events are the envy of the industry. As a result, the first two months of the year were record-breaking: we bagged face-value seats and hospitality tickets for key events including the <a href=\"https:\/\/www.olympic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olympics<\/a>, <a href=\"https:\/\/www.uefa.com\/uefaeuro-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Euro2020<\/a>, <a href=\"https:\/\/www.wimbledon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wimbledon<\/a>, <a href=\"https:\/\/www.glastonburyfestivals.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glastonbury<\/a> and <a href=\"https:\/\/www.coachella.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coachella<\/a>. Members were able to get preferential rates on tickets to major hits on Broadway and the West End, too.<\/p>\n\n\n\n<p>We continue to expand our ticketing partnerships worldwide to ensure members are at the front of the queue for many of the high demand entertainment events on the calendar.<\/p>\n\n\n\n<p>As the pandemic continued, we\u2019ve pivoted to bring virtual events to our members\u2019 homes. These included masterclasses with world-renowned chefs and webinars with experts in beauty, sports and mindset.<\/p>\n\n\n\n<p>We\u2019ve received an enthusiastic response from members since launching <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tenlifestylegroup.com\/tens-book-club-launches\/\" target=\"_blank\">The Book Club<\/a> \u2013 a monthly series in the UK and now rolling out globally too, delivering intimate, interactive author discussions. Our selection of award-winning, diverse writers give members the opportunity to discover the inspiration, themes and process behind their favourite novels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/71-1024x683.png\" alt=\"An iMac with the Ten digital platform, advertising The Book Club and Girl, Woman, Other by Bernadine Evaristo\" class=\"wp-image-1264\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/71-1024x683.png 1024w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/71-300x200.png 300w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/71-768x512.png 768w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/71.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Looking ahead<\/strong><\/h4>\n\n\n\n<p>We are continuing to meet our members&#8217; needs and deliver on clients\u2019 commercial objectives as we enter 2021.&nbsp;<\/p>\n\n\n\n<p>We know it\u2019s going to be a challenging start to 2021 for many, but our specialists are here to help our members make the most of it.&nbsp;<\/p>\n\n\n\n<p>From inspirational e-zines and virtual events to exclusively negotiated benefits with popular brands that members can take advantage of whilst members are still home, and also on-hand to support any future travel, dining and live entertainment plans for when the world reopens, members are sure to make the most of their concierge service this year.<\/p>\n\n\n\n<p>If you are looking to make concierge services part of your customer retention and acquisition strategies, email us to arrange a no-obligation call to see how we can help: &nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/BusinessDevelopment@tengroup.com\/?trk=public_post_share-update_update-text\"><strong>BusinessDevelopment@tengroup.com<\/strong><\/a>&nbsp;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our innovation has helped the corporates we support to achieve higher engagement and extraordinary service for their customers, which lead to measurable improvements in their targets.<\/p>\n","protected":false},"author":5,"featured_media":1299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proposition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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