{"id":1295,"date":"2021-01-22T15:22:26","date_gmt":"2021-01-22T15:22:26","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1295"},"modified":"2021-01-25T10:17:19","modified_gmt":"2021-01-25T10:17:19","slug":"tens-book-club-scores-nps-73-and-goes-global","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/01\/22\/tens-book-club-scores-nps-73-and-goes-global\/","title":{"rendered":"Ten&#8217;s Book Club Scores NPS 73 And Goes Global"},"content":{"rendered":"\n<p>From&nbsp;Booker-prize-winner <strong><a href=\"https:\/\/bevaristo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bernardine Evaristo<\/a><\/strong> to double-agent expert <strong><a href=\"http:\/\/benmacintyre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Macintyre<\/a><\/strong>, 2020\u2019s literary line-ups proved immensely popular with members. Scoring an NPS of 73, with an engagement rate of 5x the average, The Book Club is one of our most successful initiatives launched in 2020. <\/p>\n\n\n\n<p>We\u2019re delighted to announce The Book Club\u2019s 2021 series launched this month and, as with our 2020 edition, it promises an engaging array of digital events featuring award-winning writers which our members and their guests are invited to attend. These virtual events are complimentary for our members, who are also encouraged to invite guests &#8211; introducing a new, low-cost acquisition channel for our banking clients.<\/p>\n\n\n\n<p>Below you\u2019ll find our February events line-up where attendees will have the opportunity to pick the brain of some of today\u2019s most intriguing and celebrated authors. As before, we\u2019ll be gifting members a book from our February series, which will see discussions with&nbsp;<strong><a href=\"https:\/\/jonathancoewriter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jonathan Coe<\/a>, <a href=\"https:\/\/www.dorianlynskey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dorian Lynskey<\/a><\/strong>, and&nbsp;<strong><a href=\"https:\/\/www.curtisbrown.co.uk\/client\/abi-dare\" target=\"_blank\" rel=\"noreferrer noopener\">Abi Dar\u00e9<\/a><\/strong>. Through Ten&#8217;s partnership with an independent&nbsp;bookshop, members can also have these&nbsp;books delivered at no additional charge.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>February Book Club Line Up<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Mr Wilder &amp; Me by Jonathan Coe<\/strong> <\/h5>\n\n\n\n<p>In his new novel, Coe transports us to a Greek island during the summer of 1977. Here, we find director Billy Wilder making his penultimate film, Fedora, and a young woman, Calista, being sucked into the world of Hollywood. She is just starting out while he fears his star is on the wane. This immersive story about fame, family, creativity, and the treacherous pull of the past \u201cranks among Coe\u2019s best\u201d (The Guardian).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"540\" height=\"340\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/mr-wilder-and-me_uJFbMUP_fhw2.jpg\" alt=\"Jonathan Coe, part of our February Book Club line-up, with the cover of Mr Wilder &amp; Me\" class=\"wp-image-1298\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/mr-wilder-and-me_uJFbMUP_fhw2.jpg 540w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/mr-wilder-and-me_uJFbMUP_fhw2-300x189.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>The Ministry of Truth: A Biography of George Orwell\u2019s 1984 by Dorian Lynskey<\/strong><\/h5>\n\n\n\n<p>George Orwell\u2019s 1984 is ever-present in today\u2019s world and in this \u201cengrossing, enlightening book\u201d (The Sunday Times), Dorian Lynskey examines the phenomenon this novel became on publication and the changing ways in which it has been read since then. He explores Orwell\u2019s experiences in the Spanish Civil War and war-time London as well as the influence of early utopian and dystopian fiction. This timely book has been long-listed for the Baillie Gifford Prize for Non-Fiction 2019 and the Orwell Prize for Political Writing 2020.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"540\" height=\"340\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/ministry-of-truth_YbsBdfI_fhw2.jpg\" alt=\"Dorian Lynskey and The Ministry of Truth book cover\" class=\"wp-image-1297\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/ministry-of-truth_YbsBdfI_fhw2.jpg 540w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/ministry-of-truth_YbsBdfI_fhw2-300x189.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Girl with the Louding Voice by Abi Dar\u00e9<\/strong><\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Abi Dar\u00e9\u2019s impressive debut novel was praised by critics and loved by readers, making it a Times and New York Times bestseller. It tells the story of Adunni, a 14-year-old Nigerian girl who dreams of getting an education, but instead is sold by her father to be the third wife of an older man. The events that follow seem to put Adunni\u2019s dreams further out of reach, but she holds on to her \u201clouding voice\u201d \u2013 and one day, someone hears her.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"540\" height=\"340\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/girl-with-loading-voice_Lc8KTRa_fhw2.jpg\" alt=\"Abi Dar\u00e9 and The Girl With The Louding Voice cover\" class=\"wp-image-1296\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/girl-with-loading-voice_Lc8KTRa_fhw2.jpg 540w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/01\/girl-with-loading-voice_Lc8KTRa_fhw2-300x189.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To find out more about the launch of The Book Club, please click <a href=\"https:\/\/www.tenlifestylegroup.com\/tens-book-club-launches\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. To read about more ways Ten adapted to serve our members in 2020, download our report <a href=\"https:\/\/www.tenlifestylegroup.com\/concierge-innovations-and-trends-2020-and-beyond\/\" target=\"_blank\" rel=\"noreferrer noopener\">Concierge Innovations and Trends: 2020 and Beyond<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the success of our 2020 launch, The Book Club has been rolled out to our clients across the globe. Read on to discover how our members engaged with the digital events, and to find our February line-up.<\/p>\n","protected":false},"author":5,"featured_media":1303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proposition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ten&#039;s Book Club Scores NPS 73 And Goes Global - Ten Lifestyle Group<\/title>\n<meta name=\"description\" content=\"Scoring an NPS of 73, with an engagement rate of 5x the average, The Book Club is one of our most successful initiatives launched in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenlifestylegroup.com\/2021\/01\/22\/tens-book-club-scores-nps-73-and-goes-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten&#039;s Book Club Scores NPS 73 And Goes Global - 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