{"id":1348,"date":"2021-02-18T22:49:51","date_gmt":"2021-02-18T22:49:51","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1348"},"modified":"2024-05-24T09:33:38","modified_gmt":"2024-05-24T09:33:38","slug":"customer-insights-for-your-cx-strategy","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/02\/18\/customer-insights-for-your-cx-strategy\/","title":{"rendered":"The Lions, The Tortoise and The Rabbit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1348\" class=\"elementor elementor-1348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-798b1fbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"798b1fbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0fef5a\" data-id=\"c0fef5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7256be2b elementor-widget elementor-widget-text-editor\" data-id=\"7256be2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>In 2021, providing customers with valued lifestyle services will offer a CX strategy for long-lasting relationships. Our members are a resource that allows us to predict the behavior and trends of the affluent and wealthy, and we\u2019ve already begun to understand their post-pandemic intentions and attitudes.<\/p>\n<p>What we\u2019ve discovered is a spectrum of behaviors, which we\u2019ve split into four personas &#8211; from the roaring Lion, ready to splurge, to the conservative Tortoise, happy to remain close to home.<\/p>\n\n<p>Read our paper &#8220;The Lions, The Tortoise and The Rabbit&#8221; to discover how you can grow customer retention, advocacy, and drive new customer acquisition as we emerge from the pandemic. For financial services brands, our corporate clients typically also see an increase in customer card spend and\/ or assets under management (AuM).<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a611c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a611c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4d102\" data-id=\"6d4d102\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4614522 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"4614522\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2024\/05\/Ten_Lifestyle_Group_The_Lions_the_Tortoise_and_the_Rabbit.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac95529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac95529\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-680eafc\" data-id=\"680eafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fde8f7 elementor-widget elementor-widget-text-editor\" data-id=\"7fde8f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h6 class=\"wp-block-heading\"><strong>Who is the case study for?<\/strong><\/h6>\n<p><\/p>\n<p>Brands, private bankers, and wealth managers with a valued customer base &#8211; typically with a focus on mass affluent, high-net-worth wealth propositions. These insights will be of particular interest to those developing or reviewing their CX strategies, or to those undergoing procurement of lifestyle services (or concierge).<\/p>\n<p><\/p>\n<p>The paper will also provide valuable insights for premium and luxury suppliers in the hospitality industry looking to understand the potential customer preferences and behaviors as the world emerges from COVID-19.<\/p>\n<p><\/p>\n<p style=\"height: 20px\" aria-hidden=\"true\">\u00a0<\/p>\n<h6 style=\"font-family: 'Work Sans';color: #000000\"><strong>What questions does it answer?<\/strong><\/h6>\n<ul>\n<li>How have consumer behaviors changed during Covid-19?<\/li>\n<li>What will the mass affluent and high-net-worth customers want to do and how will they behave following the pandemic?<\/li>\n<li>What are the leading brands prioritizing to plan for a strong recovery?\u00a0<\/li>\n<li>How lifestyle services are used as a differentiator in CX strategies?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h6 style=\"font-family: 'Work Sans';color: #000000\"><strong>Example sources from the paper<\/strong><\/h6>\n<ol style=\"font-size: 14px;background-color: #ffffff\">\n<li style=\"font-size: 14px\"><a href=\"https:\/\/www.ft.com\/content\/3f3fd905-92a4-4361-ba4d-11bf222b2c33\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Goodbye virus-ridden 2020, hello Roaring Twenties&#8221; &#8211; Financial Times<\/a><\/li>\n<li style=\"font-size: 14px\"><a href=\"https:\/\/www.phocuswire.com\/Three-big-ideas-change-hospitality-2021\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Three big ideas that will change hospitality in 2021&#8221; &#8211; PhocusWire<\/a><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p>To find out more about elevating your CX strategy, read about how\u00a0<a href=\"https:\/\/www.tenlifestylegroup.com\/how-lifestyle-services-can-engage-the-nextgen-and-retain-assets-under-management\/\" target=\"_blank\" rel=\"noopener\">lifestyle services can engage the NextGen and retain Assets under Management<\/a>.<\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Which ones are your customers?<br \/>\nDiscover how lifestyle services can be a powerful customer experience (CX) solution by helping your customers enjoy the life they want \u2013 and grow your customer retention, acquisition and lifetime value.<\/p>\n","protected":false},"author":5,"featured_media":1366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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