{"id":1474,"date":"2021-05-20T08:11:29","date_gmt":"2021-05-20T08:11:29","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1474"},"modified":"2024-11-29T10:27:22","modified_gmt":"2024-11-29T10:27:22","slug":"what-can-loyalty-points-buy","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/","title":{"rendered":"What Can Loyalty Points Buy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1474\" class=\"elementor elementor-1474\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16fd7623 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16fd7623\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a58972e\" data-id=\"6a58972e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ddee514 elementor-widget elementor-widget-text-editor\" data-id=\"7ddee514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Points-based customer loyalty programs are common across all facets of life, from supermarkets to banks and card issuers. It is obvious why: successful loyalty programs have high customer-engagement levels, typically seeing a 90% increase in purchase frequency and 60% higher spend per transaction.<\/p>\n<p><\/p>\n<p><\/p>\n<p>However, an estimated $50 billion worth of loyalty points are never redeemed, creating significant financial liability. Within our paper &#8220;What Can Loyalty Points Buy?&#8221;, discover what the key challenges of loyalty programs are and why accrued liability builds up, plus our solution to ensure your loyalty program can be a powerful CX tool to drive customer engagement, lifetime value and card spend.<\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83f60f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83f60f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8d5764\" data-id=\"f8d5764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ff81d elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"93ff81d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2024\/05\/What-Can-Loyalty-Points-Buy_.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81ea3c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81ea3c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-878ee98\" data-id=\"878ee98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-789e5cf elementor-widget elementor-widget-text-editor\" data-id=\"789e5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\"><strong>Who is the case study for?<\/strong><\/h6>\n<p><\/p>\n<p>This paper is aimed at senior leaders and managers with points-based loyalty programs targeting affluent, high-net-worth customers.\u00a0This includes, but isn&#8217;t limited to, private banks, card issuers, premium brands, airlines or global hotel chains. These insights will be of particular interest to those reviewing their loyalty point program strategies, or to those undergoing procurement of lifestyle or concierge services.<\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<h6><strong>What questions does it answer?<\/strong><\/h6>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>What are the significant challenges of points-based programs, and how can these be overcome?<\/li>\n<li>How do you reduce the growing accrued liability within a loyalty program?\u00a0<\/li>\n<li><span class=\"TextRun SCXW180766644 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW180766644 BCX0\">What customer behavior changes and impacts are expected when customers can pay with points? <\/span><\/span><span class=\"EOP SCXW180766644 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>How can Ten&#8217;s Pay with Points capability reinvigorate a points-based rewards program?<\/li>\n<\/ul>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<h6><strong>Example sources from the paper<\/strong><\/h6>\n<p><\/p>\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nasdaq.com\/articles\/can-blockchain-help-loyalty-programs-2017-02-28\" target=\"_blank\" rel=\"noreferrer noopener\">Can Blockchain Help Loyalty Programs?\u00a0&#8211; Bitcoin Magazine, Nasdaq<\/a>\u00a0<\/li>\n<li><a href=\"https:\/\/static1.squarespace.com\/static\/5a7103d96957dafbfdbc2537\/t\/5cae288d9140b70a01ca161c\/1554917521632\/Customer+Engagement+from+the+Consumer%E2%80%99s+Perspective+-+Rosetta+Consulting.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Engagement from the Consumer\u2019s Perspective\u00a0\u2013 Rosetta Consulting\u00a0<\/a><\/li>\n<\/ol>\n<p><\/p>\n<p>To find out more about elevating your CX strategy, read about <a href=\"https:\/\/www.tenlifestylegroup.com\/why-bank-ceos-are-using-lifestyle-services-to-drive-cx-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">why bank CEOs are using lifestyle services to drive CX transformation<\/a>.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated 50% of points never redeemed, there\u2019s a risk of disengagement and financial liability. Here\u2019s how you can encourage point spend and enhance<br \/>\nlifetime loyalty.<\/p>\n","protected":false},"author":5,"featured_media":3617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Can Loyalty Points Buy? - Ten Lifestyle Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Can Loyalty Points Buy? - Ten Lifestyle Group\" \/>\n<meta property=\"og:description\" content=\"Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated 50% of points never redeemed, there\u2019s a risk of disengagement and financial liability. Here\u2019s how you can encourage point spend and enhance lifetime loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten Lifestyle Group\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T08:11:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T10:27:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"What Can Loyalty Points Buy?\",\"datePublished\":\"2021-05-20T08:11:29+00:00\",\"dateModified\":\"2024-11-29T10:27:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\",\"url\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\",\"name\":\"What Can Loyalty Points Buy? - Ten Lifestyle Group\",\"isPartOf\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png\",\"datePublished\":\"2021-05-20T08:11:29+00:00\",\"dateModified\":\"2024-11-29T10:27:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage\",\"url\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png\",\"contentUrl\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tenlifestylegroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Can Loyalty Points Buy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tenlifestylegroup.com\/#website\",\"url\":\"https:\/\/tenlifestylegroup.com\/\",\"name\":\"Ten Lifestyle Group\",\"description\":\"Living x Ten\",\"publisher\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tenlifestylegroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tenlifestylegroup.com\/#organization\",\"name\":\"Ten Lifestyle Group\",\"url\":\"https:\/\/tenlifestylegroup.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tenlifestylegroup.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2020\/10\/cropped-Ten_logo_black.png\",\"contentUrl\":\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2020\/10\/cropped-Ten_logo_black.png\",\"width\":300,\"height\":85,\"caption\":\"Ten Lifestyle Group\"},\"image\":{\"@id\":\"https:\/\/tenlifestylegroup.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/tenlifestylegroup.com\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Can Loyalty Points Buy? - Ten Lifestyle Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/","og_locale":"en_US","og_type":"article","og_title":"What Can Loyalty Points Buy? - Ten Lifestyle Group","og_description":"Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated 50% of points never redeemed, there\u2019s a risk of disengagement and financial liability. Here\u2019s how you can encourage point spend and enhance lifetime loyalty.","og_url":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/","og_site_name":"Ten Lifestyle Group","article_published_time":"2021-05-20T08:11:29+00:00","article_modified_time":"2024-11-29T10:27:22+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#article","isPartOf":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/"},"author":{"name":"","@id":""},"headline":"What Can Loyalty Points Buy?","datePublished":"2021-05-20T08:11:29+00:00","dateModified":"2024-11-29T10:27:22+00:00","mainEntityOfPage":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/"},"wordCount":281,"publisher":{"@id":"https:\/\/tenlifestylegroup.com\/#organization"},"image":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png","articleSection":["Case Study"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/","url":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/","name":"What Can Loyalty Points Buy? - Ten Lifestyle Group","isPartOf":{"@id":"https:\/\/tenlifestylegroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage"},"image":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png","datePublished":"2021-05-20T08:11:29+00:00","dateModified":"2024-11-29T10:27:22+00:00","breadcrumb":{"@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#primaryimage","url":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png","contentUrl":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/Square-images-2-min.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/tenlifestylegroup.com\/2021\/05\/20\/what-can-loyalty-points-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tenlifestylegroup.com\/"},{"@type":"ListItem","position":2,"name":"What Can Loyalty Points Buy?"}]},{"@type":"WebSite","@id":"https:\/\/tenlifestylegroup.com\/#website","url":"https:\/\/tenlifestylegroup.com\/","name":"Ten Lifestyle Group","description":"Living x Ten","publisher":{"@id":"https:\/\/tenlifestylegroup.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tenlifestylegroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tenlifestylegroup.com\/#organization","name":"Ten Lifestyle Group","url":"https:\/\/tenlifestylegroup.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tenlifestylegroup.com\/#\/schema\/logo\/image\/","url":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2020\/10\/cropped-Ten_logo_black.png","contentUrl":"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2020\/10\/cropped-Ten_logo_black.png","width":300,"height":85,"caption":"Ten Lifestyle Group"},"image":{"@id":"https:\/\/tenlifestylegroup.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/tenlifestylegroup.com\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/posts\/1474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/comments?post=1474"}],"version-history":[{"count":0,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/posts\/1474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/media\/3617"}],"wp:attachment":[{"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/media?parent=1474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/categories?post=1474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenlifestylegroup.com\/wp-json\/wp\/v2\/tags?post=1474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}