{"id":1482,"date":"2021-05-28T14:34:00","date_gmt":"2021-05-28T14:34:00","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1482"},"modified":"2021-06-14T13:04:45","modified_gmt":"2021-06-14T13:04:45","slug":"how-to-reinvigorate-points-based-loyalty-program","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/05\/28\/how-to-reinvigorate-points-based-loyalty-program\/","title":{"rendered":"How To Reinvigorate Your Loyalty Program To Drive Customer Engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1482\" class=\"elementor elementor-1482\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ac1c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ac1c24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43725d42\" data-id=\"43725d42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2399bc6 elementor-widget elementor-widget-text-editor\" data-id=\"2399bc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h4 class=\"wp-block-heading\"><strong>Is your loyalty program driving results for your business?<\/strong><\/h4>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><\/p>\n<p><\/p>\n<p>Brands and card issuers will launch a points-driven loyalty program with a clear purpose \u2013\u00a0to spur customer engagement and ultimately increase customer lifetime value. And it pays off: successful loyalty programs have high customer-engagement levels, typically seeing a 90% increase in purchase frequency and 60% higher spend per transaction [1].<\/p>\n<p><\/p>\n<p><\/p>\n<p>However, not all loyalty programs have found such results easy to achieve. Senior decision-makers of these programs have shared some of the critical challenges they face:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Firstly, <strong>customers\u00a0often\u00a0don&#8217;t know what they\u2019ve earned<\/strong>. Whilst points are valuable within the context of the program, customers can quickly lose track of how many they have earned,\u00a0or how many they need to take advantage of the rewards the program offers.\u00a0\u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Secondly, customers\u00a0often\u00a0find <strong>reward\u00a0offers\u00a0to be limited in choice,\u00a0or\u00a0unappealing<\/strong>.\u00a0Many programs have a\u00a0fixed\u00a0portfolio of rewards,\u00a0either negotiated by the program owner or\u00a0the\u00a0supplier. This is usually due to a limited resource pool who cannot negotiate and sign partnerships\u00a0on an\u00a0international\u00a0scale.\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Finally, 73% of <strong>customers save points instead of spending them<\/strong>\u00a0[2].\u00a0More than 50% of accumulated points, with an estimated worth of $50 billion, are never redeemed\u00a0[3].\u00a0Unclaimed rewards can create a significant financial liability on a company&#8217;s balance sheet. To compensate, some program owners turn to implementing breakage rules such as points expiration to mitigate such liability.\u00a0[2].\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><\/p>\n<p><\/p>\n<p>However, by increasing breakage, you risk alienating your engaged customers who\u2019ve been actively spending and saving points.\u00a0\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"713\" height=\"488\" class=\"wp-image-1492\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/9.png\" alt=\"Hotel Fasano, Rio de Janeiro\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/9.png 713w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/9-300x205.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<figcaption>Hotel Fasano, Rio de Janeiro. One of Ten\u2019s Global Hotel Collection<\/figcaption>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 21px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><\/p>\n<p><\/p>\n<h4 class=\"wp-block-heading\"><strong>So,\u00a0how\u00a0to reduce accrued liability of a points program whilst retaining loyalty?\u00a0<\/strong>\u00a0<\/h4>\n<p><\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><\/p>\n<p><\/p>\n<p>The answer is to <b>encourage reward spending<\/b>. When your loyal customers are engaged and spend, you&#8217;ll reap the benefits of a healthy loyalty program, lower accrued liability and lower the dependency on points expiring,\u00a0or other forms of breakage.\u00a0\u00a0\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>&#8220;Pay with Points&#8221; is a new feature <\/strong>on Ten Lifestyle Group&#8217;s (&#8220;Ten&#8221;) Digital Platform\u00a0and service to encourage\u00a0point\u00a0spend. This feature allows members to pay for any concierge bookings with points.\u00a0\u00a0\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<p>Simply by raising the visibility of what your customers have earned, expanding the choice of the rewards to include concierge experiences, and making the redemption journey seamless and easy, you can start improving your loyalty program today.\u00a0 \u00a0<\/p>\n<p><\/p>\n<p class=\"is-layout-flow wp-block-group-is-layout-flow\"><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26b415 elementor-widget elementor-widget-text-editor\" data-id=\"e26b415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h4 class=\"wp-block-heading\"><strong>Key Figures<\/strong><\/h4>\n<p><\/p>\n<p class=\"is-layout-flow wp-block-group-is-layout-flow\"><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d1e6c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9d1e6c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8955e2a elementor-widget elementor-widget-progress\" data-id=\"8955e2a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-8955e2a\">\n\t\t\t\t56% of members prefer one loyalty program over another because it is easy to use\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-8955e2a\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"56\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"56\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">56%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a618a47 elementor-widget elementor-widget-progress\" data-id=\"a618a47\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-a618a47\">\n\t\t\t\tAnd 50% because it offers relevant rewards [4] \t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-a618a47\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"50\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"50\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">50%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3611e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9b3611e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb21cab elementor-widget elementor-widget-progress\" data-id=\"bb21cab\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-bb21cab\">\n\t\t\t\t55% of C-suite executives reported their loyalty investments will continue to grow in the next two years [4]\u00a0\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-bb21cab\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">55%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e838dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e838dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ac4be elementor-widget elementor-widget-text-editor\" data-id=\"68ac4be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/><br \/>At Ten, we provide unique bespoke customer experience (CX) solutions to engage and retain loyalty with our clients&#8217; high net worth and affluent customers.\u00a0\u00a0\u00a0<\/p>\n<p>Using Ten Digital Platform and this new Pay with Points feature, you&#8217;ll have the tools to offer more value than ever before and strengthen the brand connection with your customers.\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<h4 style=\"font-family: 'Work Sans', 'work sans'; color: #000000;\"><span style=\"font-weight: bolder;\">Benefits and impact of the Pay with Points program<\/span><\/h4>\n<p>\u00a0<\/p>\n<p>Ten Pay with Points encourages reward spend through:\u00a0<\/p>\n<ul style=\"font-size: 14px; background-color: #ffffff;\">\n<li style=\"font-size: 14px;\">Visibility: high visibility of accumulated points at multiple stages of the journey*, including the payment page, reminds members about their points.\u00a0\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Choice: a wide choice of relevant rewards for the member to redeem (or purchase).\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Convenience: the points redemption process is simple, straightforward, and easy to understand.\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Flexibility: members have the flexibility to pay by card, points, or both*, making this a convenient payment method.\u00a0\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Promotional mechanics: our technology supports special promotional campaigns, such as double-point events, to directly increase spending on the Platform.\u00a0\u00a0<br \/><br \/><\/li>\n<\/ul>\n<p>Ten Pay with Points delivers business value through:\u00a0\u00a0<\/p>\n<ul style=\"font-size: 14px; background-color: #ffffff;\">\n<li style=\"font-size: 14px;\">Boosting customer value by directly encouraging points redemption and\/or spend on card via the Digital Platform\u00a0(which can be configured to limit members to paying only via our clients&#8217; approved payment methods).\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Having high-spending, highly engaged customers who are less likely to leave points on the table \u2013 at Ten, members spend up to 30% more thanks to regular, personalized interactions. For more information, please visit this case study on the\u00a0<a target=\"_blank\" href=\"https:\/\/www.tenlifestylegroup.com\/the-value-of-concierge\/\" rel=\"noopener\">value of concierge<\/a>.\u00a0\u00a0\u00a0\u00a0<\/li>\n<li style=\"font-size: 14px;\">Allowing each client to determine the value of the points to fit in with their business strategy.\u00a0<\/li>\n<li style=\"font-size: 14px;\">Enabling integration with a client\u2019s existing points-based program via a secure API between Ten and the client\u2019s points bank\/platform.\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"713\" height=\"488\" class=\"wp-image-1493\" src=\"https:\/\/www.tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/10.png\" alt=\"The Ritz-Carlton, Tokyo\" srcset=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/10.png 713w, https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2021\/05\/10-300x205.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\n<figcaption>The Ritz-Carlton, Tokyo. One of Ten&#8217;s Global Hotel Collection.<\/figcaption>\n<\/figure>\n<p>\u00a0<\/p>\n<p>For more information, download this\u00a0<a href=\"https:\/\/www.tenlifestylegroup.com\/what-can-loyalty-points-buy\/\">whitepaper<\/a>. If you wish to have a discussion about integrating your points program with our digital platform and service,\u00a0<a href=\"https:\/\/www.tenlifestylegroup.com\/contact\/\">contact us<\/a>.\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: bolder;\">Bibliography<\/span>\u00a0<\/p>\n<ol style=\"font-size: 14px; background-color: #ffffff;\">\n<li style=\"font-size: 14px;\"><a target=\"_blank\" href=\"https:\/\/static1.squarespace.com\/static\/5a7103d96957dafbfdbc2537\/t\/5cae288d9140b70a01ca161c\/1554917521632\/Customer+Engagement+from+the+Consumer%E2%80%99s+Perspective+-+Rosetta+Consulting.pdf\" rel=\"noopener\">Customer Engagement from the Consumer\u2019s Perspective<\/a>\u00a0\u2013 Rosetta Consulting\u00a0<\/li>\n<li style=\"font-size: 14px;\"><a target=\"_blank\" href=\"https:\/\/thewisemarketer.com\/loyalty-strategy\/top-5-things-to-know-before-launching-a-loyalty-program\/\" rel=\"noopener\">Top 5 Things To Know Before Launching a Loyalty Program<\/a>\u00a0\u2013 The Wise Marketer\u00a0<\/li>\n<li style=\"font-size: 14px;\"><a target=\"_blank\" href=\"https:\/\/www.nasdaq.com\/articles\/can-blockchain-help-loyalty-programs-2017-02-28\" rel=\"noopener\">Can Blockchain Help Loyalty Programs?<\/a>\u00a0&#8211; Bitcoin Magazine, Nasdaq\u00a0<\/li>\n<li style=\"font-size: 14px;\"><a target=\"_blank\" href=\"https:\/\/storage.pardot.com\/223662\/91321\/190023_LoyaltyOne_LBP_Report_Final_Apr24.pdf\" rel=\"noopener\">Loyalty Big Picture<\/a>\u00a0\u2013\u00a0LoyaltyOne\u00a0<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Driving engagement and spend, loyalty programs are key to customer retention. Yet with an estimated $50 billion in points never redeemed,\u00a0there\u2019s a risk of disengagement and financial liability.\u00a0\u00a0<\/p>\n<p>Here\u2019s how you can encourage point spend and enhance lifetime loyalty.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":1491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proposition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Reinvigorate Your Loyalty Program To Drive Customer Engagement - Ten Lifestyle Group<\/title>\n<meta name=\"description\" content=\"Driving engagement and spend, a loyalty program is key to customer retention.\u00a0Here\u2019s how you can encourage point spend and enhance lifetime loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenlifestylegroup.com\/2021\/05\/28\/how-to-reinvigorate-points-based-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Reinvigorate Your Loyalty Program To Drive Customer Engagement - 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