{"id":1528,"date":"2021-08-04T13:08:11","date_gmt":"2021-08-04T13:08:11","guid":{"rendered":"https:\/\/www.tenlifestylegroup.com\/?p=1528"},"modified":"2024-05-24T09:33:01","modified_gmt":"2024-05-24T09:33:01","slug":"use-content-to-attract-and-retain-high-and-ultra-high-net-worth-individuals","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2021\/08\/04\/use-content-to-attract-and-retain-high-and-ultra-high-net-worth-individuals\/","title":{"rendered":"Use Content To Attract And Retain High And Ultra-High Net Worth Individuals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1528\" class=\"elementor elementor-1528\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22faec71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22faec71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e293d1e\" data-id=\"1e293d1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef86459 elementor-widget elementor-widget-text-editor\" data-id=\"1ef86459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>High-quality content that meets the needs of high and ultra-high net worth individuals (HNWIs &amp; UHNWIs) builds trust and helps to develop an ongoing relationship with new customers. The right content will keep you front of mind with potential U\/HNWIs, establishing your brand, and ensuring it stands out and creates impact.\u00a0<\/p>\n\n<p>Content\u2019s role in retention is equally important. A study by the Harvard Business Review found that a 5% increase in retention can increase revenue by 25-95%. Here at Content x Ten, we have found that effective content for U\/HNWIs can increase conversion by up to three times.\u00a0<\/p>\n\n<p>Here, we uncover the issues at the heart of content and provide a unique, experience-driven guide that will help you to establish your business at the forefront of your current and future customers\u2019 minds.\u00a0<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e568ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e568ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f53de01\" data-id=\"f53de01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf0790 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"dcf0790\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2024\/05\/Use-Content-To-Attract-HNWIs-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faf435c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faf435c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-736daf0\" data-id=\"736daf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dbdf86 elementor-widget elementor-widget-text-editor\" data-id=\"9dbdf86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>\u00a0<\/p>\n\n<h6><strong>Who is the case study for?<\/strong>\u00a0<\/h6>\n\n<p>This paper is aimed at senior leaders and managers who wish to drive increased engagement, conversion and retention of U\/HNWIs through high-quality content. This will be of interest to those who are reviewing their content-marketing strategy across digital platforms. <\/p>\n<p>\u00a0<\/p>\n\n<h6><strong>What questions does it answer?<\/strong>\u00a0<\/h6>\n\n<ul class=\"wp-block-list\">\n<li>What are the attributes of successful content for U\/HNWIs?\u00a0<\/li>\n<li>What does a good email conversion rate look like?\u00a0<\/li>\n<li>How much can effective content increase conversion rates by?\u00a0<\/li>\n<li>From inception to delivery and review, what approaches should you take with content?\u00a0<\/li>\n<li>What are the key items in the U\/HNWIs content marketeers\u2019 toolkit?\u00a0<\/li>\n<li>How should data inform your content decisions? Where can you source this data?\u00a0<\/li>\n<\/ul>\n\n<p>\u00a0<\/p>\n<h6><strong>Example sources from the paper<\/strong>\u00a0<\/h6>\n\n<ol class=\"wp-block-list\">\n<li><a target=\"_blank\" href=\"http:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" rel=\"noopener\">The Value of Choosing the Right Customers \u2013 Amy Gallo, Harvard Business Review<\/a>\u00a0<\/li>\n<\/ol>\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><a target=\"_blank\" href=\"http:\/\/bain.com\/insights\/prescription-for-cutting-costs-bain-brief\/\" rel=\"noopener\">Prescription for Cutting Costs \u2013 Fred Reichheld, Bain &amp; Company<\/a>\u00a0<\/li>\n<\/ol>\n\n<p>\u00a0<\/p>\n<p>For more ways to drive engagement and trust, find out the answer to the question <a target=\"_blank\" href=\"http:\/\/tenlifestylegroup.com\/what-can-loyalty-points-buy\/\" rel=\"noopener\">\u201cwhat can loyalty points buy?\u201d<\/a>.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content is a key tool used to attract, engage, convert and retain high and ultra-high net worth individuals. So, how do you create content for this discerning demographic and what kind of impact can you expect? Download this white paper to uncover the content-marketing practices that can transform your HNWI\/UHNWI business.<\/p>\n","protected":false},"author":5,"featured_media":1529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Content To Attract And Retain High And Ultra-High Net Worth Individuals - Ten Lifestyle Group<\/title>\n<meta name=\"description\" content=\"Content is used to attract, engage, convert and retain HNWI\/UHNWIs. 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