{"id":2245,"date":"2022-03-30T14:33:06","date_gmt":"2022-03-30T14:33:06","guid":{"rendered":"https:\/\/tenlifestylegroup.com\/?p=2245"},"modified":"2025-02-18T11:17:06","modified_gmt":"2025-02-18T11:17:06","slug":"crm-and-the-rules-of-engagement","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2022\/03\/30\/crm-and-the-rules-of-engagement\/","title":{"rendered":"CRM and the rules of engagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2245\" class=\"elementor elementor-2245\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be12a6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be12a6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9e7e72\" data-id=\"e9e7e72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78f118b3 elementor-widget elementor-widget-text-editor\" data-id=\"78f118b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Email communication is fundamental to our banking clients\u2019 lifestyle and concierge service \u2013 it\u2019s how we showcase our value, benefit, and trustworthiness to members. When optimized, it increases customer engagement, retention and acquisition, loyalty and emotional connection to your brand, card spend, and <a target=\"_blank\" href=\"https:\/\/tenlifestylegroup.com\/2021\/09\/30\/how-to-drive-your-banks-net-promoter-score-performance\/\" rel=\"noopener\">Net Promoter Score (NPS)<\/a>. We\u2019ve pulled together a comprehensive summary of data-driven insights to reveal how you can maximize your impact on customer experience with CRM and lifestyle concierge.<\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-769c7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"769c7b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a3590\" data-id=\"c5a3590\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37784d0 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"37784d0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tenlifestylegroup.com\/wp-content\/uploads\/2024\/05\/The-rules-of-engagement.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bdd24f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bdd24f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b27a4\" data-id=\"94b27a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d409b69 elementor-widget elementor-widget-text-editor\" data-id=\"d409b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\"><strong>Who is the case study for?<\/strong><\/h6>\n<p><\/p>\n<p><\/p>\n<p>Brands, private bankers, and wealth managers with a CRM program and a valued customer base, focused on mass affluent, high-net-worth wealth propositions. These insights will be of particular interest to those developing or reviewing their customer experience (CX) strategies, or to those undergoing procurement of lifestyle services (or concierge).<\/p>\n<p><\/p>\n<p><\/p>\n<p>The paper will also provide valuable insights for anyone with a CRM strategy looking to understand the potential changes in customer preferences and behaviors.<\/p>\n<p>\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\"><strong>What questions does it answer?<\/strong><\/h6>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>How do you secure opt-in to emails, especially with increased legal complexity and privacy regulations?<\/li>\n<li>How do you create an effective CRM strategy to improve engagement with communications?<\/li>\n<li>What are the benefits of including both planned and trigger comms in a CRM strategy?<\/li>\n<li>What are the differences between opting to have a full suite of CRM offerings as opposed to minimal communications?<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<p><\/p>\n<p><\/p>\n<h6 class=\"wp-block-heading\"><strong>Example sources from the paper<\/strong><\/h6>\n<p><\/p>\n<p><\/p>\n<p>1. Get Response &#8211; <a target=\"_blank\" href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#average-results-by-message-type\" rel=\"noopener\">Email Marketing Benchmarks<\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p>2. DMA \u2013 <a target=\"_blank\" href=\"https:\/\/dma.org.uk\/research\/email-benchmarking-report-2021\" rel=\"noopener\">2021 Email Benchmarking Report<\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Want more detail on why lifestyle services are an important aspect of many banks&#8217; customer experience strategies? Find out more <a target=\"_blank\" href=\"https:\/\/tenlifestylegroup.com\/2021\/10\/01\/the-value-of-concierge\/\" rel=\"noopener\">here<\/a>.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Relationship Management (CRM) is more than just a tool for managing contacts\u2014it\u2019s a strategic asset that can shape customer behaviour, drive engagement, and increase long-term loyalty. A well-executed CRM strategy doesn\u2019t just store data; it leverages insights to personalise experiences, predict needs, and build stronger relationships.<\/p>\n","protected":false},"author":5,"featured_media":2247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM and the rules of engagement - Ten Lifestyle Group<\/title>\n<meta name=\"description\" content=\"How a powerful, proven CRM strategy will increase customer engagement, retention and acquisition, loyalty, card spend, and NPS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenlifestylegroup.com\/2022\/03\/30\/crm-and-the-rules-of-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM and the rules of engagement - 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