{"id":3116,"date":"2023-06-02T13:46:14","date_gmt":"2023-06-02T13:46:14","guid":{"rendered":"https:\/\/tenlifestylegroup.com\/?p=3116"},"modified":"2023-11-02T15:12:10","modified_gmt":"2023-11-02T15:12:10","slug":"walpole-interview","status":"publish","type":"post","link":"https:\/\/tenlifestylegroup.com\/2023\/06\/02\/walpole-interview\/","title":{"rendered":"Walpole Interview"},"content":{"rendered":"\n

It\u2019s official. Ten Lifestyle Group is the world\u2019s first B Corp-certified concierge company in the world!  <\/p>\n\n\n\n

In addition to celebrating our 25th<\/sup> anniversary this year, we are incredibly proud of this prestigious recognition. Achieving B Corp status is a significant milestone for our business that demonstrates our commitment to sustainability, social responsibility, and ethical business practices.\u202f\u00a0<\/p>\n\n\n\n

In an exclusive interview with Walpole, Hannah Merrick-Jones, Group Programme Director, and B Corp project leader at Ten Lifestyle Group, discusses the remarkable journey that Ten Lifestyle Group has travelled, to obtain B Corp status. She also sheds more light on the profound implications that it holds for the future of our business.   <\/p>\n\n\n\n

Walpole: When did Ten\u2019s journey to B Corp certification start?<\/strong><\/strong> <\/p>\n\n\n\n

Hannah Merrick-Jones: It all started in January 2021 with a memorable call from our CEO,\u202fAlex Cheatle<\/a>, asking if I knew what B Corp was (I didn\u2019t), if I thought we should give it a shot, and if I would take the lead. I read up on it, grilled a few friends of our company who had already done it and I mulled it over for a weekend. I called Alex the following Monday to say, \u2018Let\u2019s do it.\u2019 I was pretty fearless about it at the time. <\/p>\n\n\n\n

How rigorous was the two-year vetting process?<\/strong><\/strong> <\/p>\n\n\n\n

Other B Corp companies told me not to rush as it would take a while \u2013 and, wow, is the process thorough. Our journey wasn\u2019t a common one, and it was\u202fparticularly\u202f<\/em>complex because we\u2019re a truly global company; we have more than 20 offices worldwide, all wholly owned. You can\u2019t compare the metrics of a well-established office in London with a smaller, newer operation in, say, S\u00e3o Paulo. On that basis, we had to manage two separate assessments, one for \u2018developed\u2019 and one for \u2018emerging\u2019 markets. <\/p>\n\n\n\n

Ten is now the world\u2019s first full-service concierge company to become B Corp certified, and the first on the AIM of the London Stock Market. What does that mean to you and to the company?<\/strong><\/strong> <\/p>\n\n\n\n

B Corp is a mark of quality, stability, and integrity. Even if you think you know your business like the back of your hand, as an exercise in self-discovery, B Corp is hugely valuable. It makes you think, \u2018Are we actually delivering on our promises and aspirations?\u2019 <\/p>\n\n\n\n

Looking back, I think we had the right level of confidence and trepidation. We knew certification wasn\u2019t guaranteed, and we were absolutely prepared to fail because there would still be value in knowing where the gaps were; what sort of things we would need to get better at. It does feel major \u2013 more so than I\u2019d expected. B Corp illustrates how we have stayed true to our long-held vision and values, and I\u2019m immensely proud of that.\u202f <\/p>\n\n\n\n

What would you say to sceptics who think that a luxury concierge service and sustainability don\u2019t go hand-in-hand?\u202f<\/strong><\/strong> <\/p>\n\n\n\n

It is true that many wouldn\u2019t necessarily associate concierge businesses with ethical practices. We are about luxury, and because our client base is high-net-worth, it could seem to some that there\u2019s not a natural fit there \u2013 but it doesn\u2019t mean you have to concede on things such as business ethics, sustainability or diversity. I\u2019d argue that companies like ours can drive change and enable people to start thinking and practising more ethically. Now it\u2019s all about making sure that we keep walking the walk! <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The kitchen gardens at Le <\/em>Manoir<\/em> aux <\/em>Quat’Saisons<\/em>, A Belmond Hotel in Oxfordshire<\/em><\/em> <\/p>\n\n\n\n

Speaking of which, what impact will <\/strong>B<\/strong> Corp have on your members, and your ability to make ESG-focused travel and lifestyle decisions?<\/strong><\/strong> <\/p>\n\n\n\n

B Corp is part of a much larger pre-existing strategy to better the business. Of course, it\u2019s generated a lot of talking points and actions for us, but that continuous cycle of improvement is very much in the spirit of both Ten and B Corp, so we\u2019re up for that. Awareness and choice are vital. It\u2019s really important to make sure that our messaging is consistent, that we\u2019re not just popping a well-meaning sustainability article in a magazine once in a while. As we have proven, it is entirely possible for us to offer compelling choices, but we do need to ensure these are visible and effective, and embedded in what we do. Our content and proposition teams are really rising to the challenge of helping members consider more ethical choices by featuring a broader range of sustainable and diverse suppliers that are easily identifiable across our platforms. <\/p>\n\n\n\n

Have you seen a growing interest in issues surrounding ESG from your members, clients, and partners?<\/strong><\/strong> <\/p>\n\n\n\n

Undoubtably. I\u2019ve seen a dramatic increase in the scale and nature of ESG-related queries from our corporate clients. We only have to look at our click-through rates to see there\u2019s an appetite amongst our members for sustainable subject matter and offers from diverse businesses. We\u2019re also seeing an increasing number of corporate clients who want to work collaboratively on new sustainable initiatives, which is wonderful. <\/p>\n\n\n\n

At the same time, we\u2019re increasing the choices available to members by partnering with more businesses that are either B Corp certified or meet established ESG criteria and certifications. A new supplier \u2018code of conduct\u2019 didn\u2019t just allow us to hold suppliers to account, but it was also an assurance that the brilliant businesses we\u2019re partnered with are aligned with our values. <\/p>\n\n\n\n

What would you say is the biggest USP of being B Corp certified?<\/strong><\/strong> <\/p>\n\n\n\n

We are excited by innovation and innovators. One of the things that I\u2019m thrilled about is that when you become a B Corp, you join an impressive community that wants to problem solve. You can connect with fellow B Corp companies to understand how they\u2019re attacking ESG issues, and what they\u2019re implementing to really change business and consumer behaviours. We\u2019re all learning together. <\/p>\n\n\n\n

The travel and luxury lifestyle industries are going to need to undergo some big changes in the coming years to help meet customer demand for a greener, cleaner future. How are you working to be part of this?<\/strong><\/strong> <\/p>\n\n\n\n

We\u2019re already starting to see a shift in perception. It\u2019s about enthusing people about new opportunities and options. Our members will always travel, and they won\u2019t stop dining out or shopping, but we want to encourage them to look at alternative ways \u2013 for example, taking the train for a scenic segment of their journey instead of hopping on a short-haul flight, going to a restaurant with a zero-waste policy, selecting a greener gift for a loved one. We want to make those choices easier for them. <\/p>\n\n\n\n

Ten\u2019s vision and core values have always been strong, and I feel that really put us in a good place. We\u2019ve always stayed true to ourselves. You have to be pragmatic. Winning hearts and minds doesn’t happen overnight. I feel that it\u2019s about having the knowledge, sharing it in an inspiring way, and doing so in a manner that is helpful and doesn\u2019t come across as preachy. We are good at evolving to meet new circumstances, and it\u2019s my hope that we\u2019ll take people on the journey with us.\u202f <\/p>\n\n\n\n

This interview is originally published by Walpole, learn more<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s official. Ten Lifestyle Group is the world\u2019s first B Corp-certified concierge company in the world!   In addition to celebrating our 25th anniversary this year, we are incredibly proud of this prestigious recognition. 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